{"title":"DiMarzio Velvet Series","description":null,"products":[{"product_id":"dimarzio-dp175-true-velvet-strat-middle-pickup-black","title":"DiMarzio DP175S True Velvet Strat Middle Pickup (Black)","description":"\u003cp\u003e\u003cspan\u003eIt's not difficult to make a vintage single-coil pickup that's clean and bright, but not so easy if you also want the high strings to sound sweet above the 12th fret. The True Velvet Neck Model was designed to make this happen by tuning the coil to a frequency range that's bright but not thin. DiMarzio combined this with a magnet stagger specifically designed to enhance string balance, which produces great clarity, even with full chords. The True Velvet Neck Model comes standard with hand-ground magnets and vintage cloth covered wire.\u003c\/span\u003e\u003c\/p\u003e","brand":"DiMarzio","offers":[{"title":"Default Title","offer_id":42342773686351,"sku":"DP175S BK","price":101.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/9466\/9382\/files\/lg_b0a53668b6566f2cf0513a554cb1fbe7.webp?v=1734360669"},{"product_id":"dimarzio-dp175s-true-velvet-strat-middle-pickup-mint-green","title":"DiMarzio DP175S True Velvet Strat Middle Pickup (Mint Green)","description":"\u003cp\u003e\u003cspan\u003eIt's not difficult to make a vintage single-coil pickup that's clean and bright, but not so easy if you also want the high strings to sound sweet above the 12th fret. The True Velvet Neck Model was designed to make this happen by tuning the coil to a frequency range that's bright but not thin or piercing. Combined with a magnet stagger specifically designed to enhance string balance, True Velvet produces clarity, even with full chords. Equally effective for many playing styles, from the clarity of country music to the grit of Texas blues, the True Velvet Neck Model comes standard with hand-ground magnets and vintage cloth-covered wire.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSpecifications\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRecommended for: Middle Position\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eQuick Connect: No\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWiring: 2 Conductor\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMagnet: Alnico 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eResistance: 6.21 Kohm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYear of Introduction: 2008\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DiMarzio","offers":[{"title":"Default Title","offer_id":42342777356367,"sku":"DP175S MG","price":111.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/9466\/9382\/files\/lg_4ec2aec8c9a252a2cee63f965f63925c.webp?v=1734360804"},{"product_id":"dimarzio-dp175-true-velvet-strat-neck-pickup-mint-green","title":"DiMarzio DP175 True Velvet Strat Neck Pickup (Mint Green)","description":"\u003cp\u003e\u003cspan\u003eIt's not difficult to make a vintage single-coil pickup that's clean and bright, but not so easy if you also want the high strings to sound sweet above the 12th fret. The True Velvet Neck Model was designed to make this happen by tuning the coil to a frequency range that's bright but not thin or piercing. Combined with a magnet stagger specifically designed to enhance string balance, True Velvet produces clarity, even with full chords. Equally effective for many playing styles, from the clarity of country music to the grit of Texas blues, the True Velvet Neck Model comes standard with hand-ground magnets and vintage cloth-covered wire.\u003c\/span\u003e\u003c\/p\u003e","brand":"DiMarzio","offers":[{"title":"Default Title","offer_id":42342780731471,"sku":"DP175 MG","price":111.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/9466\/9382\/files\/lg_7baba032a88a9d85bfe65b07d29663bf.webp?v=1734360899"},{"product_id":"dimarzio-dp176-true-velvet-bridge-pickup-black-with-gold-poles","title":"DiMarzio DP176 True Velvet Bridge Pickup (Black With Gold Poles)","description":"\u003cp\u003e\u003cspan\u003eIt's not difficult to make a vintage single-coil pickup that's clean and bright, but not so easy if you also want the high strings to sound sweet above the 12th fret. The True Velvet™ Bridge was designed to make this happen by tuning the coil to a frequency range that's bright but not thin. DiMarzio combined this with a magnet stagger specifically designed to enhance string balance, which produces great clarity, even with full chords. The True Velvet™ Bridge is just a touch warmer and louder than the Neck and Middle, so the transition between pickup positions is very smooth and natural. The True Velvet™ Bridge comes standard with hand-ground magnets and vintage cloth-covered wire.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe True Velvet™ is a further development of DiMarzio's Blue Velvet™ line. DiMarzio re-tuned the basic frequency response to hone in on the strongest aspects of vintage single-coil tone. The best vintage single-coils emphasized a \"sweet spot\" where the sound is bright but not piercing. The True Velvet™ is tuned to this spot, making it equally effective for many playing styles, from the clarity of country music to the grit of Texas blues.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRecommended For: All positions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eQuick Connect: No\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWiring: 2 Conductor\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMagnet: Alnico 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eResistance: 6.49 Kohm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYear of Introduction: 2008\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DiMarzio","offers":[{"title":"Default Title","offer_id":42342789906511,"sku":"DP176 BK+G","price":116.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/9466\/9382\/files\/lg_3246eccf511faa651f04d45daeca435d.webp?v=1734361129"},{"product_id":"dimarzio-dp174-red-velvet-pick-up-black-with-nickle","title":"DiMarzio DP174 Red Velvet Pick Up (Black With Nickle)","description":"\u003cp\u003e\u003cspan\u003eThe difference between a vintage Strat® bridge pickup sound and a classic Broadcaster® or Tele® tone is mostly a matter of attack and definition — the Strat® stings and screams, while the Tele® punches and sings. We thought it would be neat to have a Strat® pickup that does both, and this is it. The punch comes from the bottom-loaded Power Plate™, the sting from custom coil-winding and the \u003c\/span\u003eTrue Velvet™\u003cspan\u003e magnet stagger, and a unique mid-range “growl” that’s a result of a hand-calibrated magnet structure. Try a Red Velvet™ bridge pickup with a pair of \u003c\/span\u003eTrue Velvet™\u003cspan\u003e pickups for a sound that’s both classic and new.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"field field--name-field-recommended-for field--type-string-long field--label-inline\"\u003e\n\u003cul\u003e\n\u003cli class=\"field--label\"\u003eRecommended For: All positions\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eQuick Connect: No\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eWiring: 2 Conductor\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eMagnet: Alnico 5\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eResistance: 8.52 Kohm\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eYear of Introduction: 1994\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"DiMarzio","offers":[{"title":"Default Title","offer_id":42409227059279,"sku":"DP174BK","price":111.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/9466\/9382\/files\/SMS2BK_D_0.png?v=1737059697"},{"product_id":"dimarzio-dp177-true-velvet-t-neck-pick-up-black-metal-cover","title":"DiMarzio DP177 True Velvet T Neck Pick Up (Black Metal Cover)","description":"\u003cp\u003e\u003cspan\u003eTele® neck pickups are finicky creatures. Players have often complained that they’re too weak, too muddy, and just don’t sound good. The \u003c\/span\u003eTwang King™ Neck\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003esolved these problems, and we’ve taken it to the next level with the True Velvet™ T Neck. The low strings are as big and clean sounding as they are with the \u003c\/span\u003eTwang King™\u003cspan\u003e, the highs are smoother, and the attack is stronger. This combination of qualities allows the True Velvet™ T to sound both pretty and tough.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"field field--name-field-recommended-for field--type-string-long field--label-inline\"\u003e\n\u003cul\u003e\n\u003cli class=\"field--label\"\u003eRecommended For: Standard Tele® neck position.\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eQuick Connect: No\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eWiring: 2 Conductor\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eMagnet: Alnico 5\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eResistance: 6.64 Kohm\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eYear of Introduction: 2009\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"DiMarzio","offers":[{"title":"Default Title","offer_id":42409249046607,"sku":"DP177BK","price":125.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/9466\/9382\/files\/DP177BK.png?v=1737061380"},{"product_id":"dimarzio-dp178-true-velvet-t-bridge-pick-up-black-with-nickle","title":"DiMarzio DP178 True Velvet T Bridge Pick Up (Black With Nickle)","description":"\u003cp\u003e\u003cspan\u003eThe sound of a great vintage Tele® bridge pickup - if you can find one - is almost magical. It blends elements that shouldn’t be able to coexist: sizzle and warmth, sharp attack, and smooth sustain. In other words, it has depth. Single notes have weight and presence, and chords have detail and dimension. This was our goal for the True Velvet™ T Bridge. Controlled-tension coil winding, custom wire and hand-calibrated magnets give the True Velvet™ T real vintage sound, and double wax potting ensures that it’s squeal-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"field field--name-field-recommended-for field--type-string-long field--label-inline\"\u003e\n\u003cul\u003e\n\u003cli class=\"field--label\"\u003eRecommended For: Standard Tele® bridge position.\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eQuick Connect: No\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eWiring: 2 Conductor\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eMagnet: Alnico 5\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eResistance: 7.41 Kohm\u003c\/li\u003e\n\u003cli class=\"field--label\"\u003eYear of Introduction: 2009\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"DiMarzio","offers":[{"title":"Default Title","offer_id":42409250259023,"sku":"DP178BK","price":125.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/9466\/9382\/files\/DP178BK_2.png?v=1737061518"}],"url":"https:\/\/shop.musicredone.com\/collections\/dimarzio-velvet-series.oembed","provider":"RedOne Music Canada","version":"1.0","type":"link"}